Immersion

While virtual reality is not a new technology, recent technological advances have seen a rapid increase in the development and use of both augmented reality (AR) and virtual reality (VR) systems.

Increasingly, diverse teams of Creative Industries professionals are working together with coders and other software developers to produce AR and VR systems for a variety of industries, including retail shopping, travel, entertainment, gaming, health, education, social media, food and journalism.

Explore the posters below, and use the QR codes to experience the augmented aspect for each poster